LA Walking Tours needed a website redesign to align with their new brand guidelines and improve user experience. The goal was to create a modern, visually engaging, and mobile-friendly website while maintaining accessibility for international visitors.
The original website was cluttered, text heavy, and difficult to navigate. It lacked effective storytelling, clear hierarchy, and mobile responsiveness.
The goal was to implement the new brand guidelines (logo, colors, fonts, and images) into the website design. This involved improving the layout and visual hierarchy, making the website more engaging, mobile-responsive, and accessible to a wider audience, particularly international tourists.
I began by creating wireframes to map out the website’s structure and user flow. Afterward, I designed high fidelity mockups in Figma based on the provided brand assets, ensuring the design reflected the new branding. Once approved, I developed the website using HTML, CSS, and Bootstrap to ensure responsiveness across devices. Throughout the process, I incorporated feedback, tested functionality, and refined the design.
The redesigned website features a clean, structured layout with improved spacing and hierarchy. It incorporates more visual storytelling, making the content more engaging. The use of Bootstrap ensures the website is mobile-friendly, while the simplified content structure improves accessibility and readability.
The redesigned website now aligns with the updated brand, enhances usability, and provides an improved experience for international visitors.
